To The Digital Marketer’s Health In 2011

On this last day of 2010, we toast to your health, dear mutual fund and exchange-traded fund (ETF) digital marketer. In fact, we make the following five toasts in our guest column on

In 2011, may asset management marketing:

  1. Lighten up
  2. Find a way to go more than half the way
  3. Appoint and empower a content czar
  4. Widen the circle
  5. Seize on privacy disclosures as an opportunity to explain your honorable intentions

We look forward to all of it with you. Happy new year, friends!