On this last day of 2010, we toast to your health, dear mutual fund and exchange-traded fund (ETF) digital marketer. In fact, we make the following five toasts in our guest column on TheMutualFundWire.com.
In 2011, may asset management marketing:
- Lighten up
- Find a way to go more than half the way
- Appoint and empower a content czar
- Widen the circle
- Seize on privacy disclosures as an opportunity to explain your honorable intentions
We look forward to all of it with you. Happy new year, friends!