2010 Predictions For Mutual Fund/ETF Digital Marketing

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In addition to tracking marketing predictions (see our 2010 Marketing Predictions, Part 1 post for a round-up and see this article for 100 more), we’ve been keeping an eye on business predictions for 2010. And, the short version is that asset-gathering isn’t going to be any easier.

If you’re a mutual fund or exchange-traded fund (ETF) marketer, you can expect competition to heat up as your marketing counterparts do what they can to encourage investors to return to equity funds, evaluate their Roth IRA conversion prospects and use new, improved tools and expert advice for investment portfolio-building and re-building.
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Blue, Blue, Our World Is (Mostly) Blue: Recent Asset Manager Website Redesigns

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July brought new looks (and some information re-design) to several asset management Web sites, including:

Besides a fondness for blue (good for you, RidgeWorth, for daring to use a red!), the publicly accessible areas of the new sites have some features in common—multiple searches/sorts, quick links, RSS subscriptions. With their Most Popular capabilities, MainStay and RidgeWorth take navigation a bit further by offering visitors the benefit of what previous visitors valued. You’ll want to check each site out yourself.

Just for fun, below we show screenshots of relatively recent previous versions of the sites, courtesy of the Wayback Machine. The screenshots we show of the new sites are of the individual investor pages. Click on the images of the new sites to go to them.

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Keyword Density Checker Does Double Duty as Reality Checker

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It was published years ago, but the book How to Read a Person Like a Book and underlying concept of body language has found a home in at least one high school I know of. What’s being taught is that nonverbal cues can be a shortcut in understanding a person’s motivation. At least that’s what I assumed until my niece Meg corrected me. “No, I told you about that when I was taking Speech class. We studied it as a way to communicate to an audience,” said Meg, who always knows better—and in this case her explanation fits better, too.

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The CEO's Influence On Digital Marketing Strategy

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The CEO ranks second only to Marketing as an influencer on digital marketing strategy in financial services. That's according to the recently released Digital Marketing in Financial Services study produced by MarketBridge, a global professional services firm focused on sales and marketing effectiveness, and Source Media, which provides authoritative information, analysis and insight for the financial services, investment, insurance, accounting and related technology industries.

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