10 Examples Of Mutual Fund, ETF Content In The Wild
/ TweetAcross the industry, there are plenty of signs that mutual fund and exchange-traded fund (ETF) marketers are increasingly packing up their content to go.
Social media represents all kinds of threats to the status quo of investment management marketing, but content syndication as a concept is not one of them. For years, money managers have made their strategists available for media appearances, bylined articles for others, and sponsored and distributed research findings. I throw my gentle jabs at those of you whose sites are largely archives of Adobe Acrobat files but even content distribution via .pdf is a form of syndication.
Read MoreSocial media represents all kinds of threats to the status quo of investment management marketing, but content syndication as a concept is not one of them. For years, money managers have made their strategists available for media appearances, bylined articles for others, and sponsored and distributed research findings. I throw my gentle jabs at those of you whose sites are largely archives of Adobe Acrobat files but even content distribution via .pdf is a form of syndication.
