The arguments in favor of broker-dealers' participation in social media opportunities are similar to those made for mutual fund, exchange-traded fund (ETFs) and other asset managers. We might add at least one more--the competitive environment for recruiting independent financial advisors. (For more, see Rock The Boat Marketing's free eBook "Who Says You Can't? 5 Friction-less Ways for Investment Management Marketers to Take Part in Social Media.)
Also see:
- AdvisorTweets.com, a sister site to Rock The Boat Marketing, where financial advisors' tweets and links are aggregated, also offering tweet, link and profile search functionality
- Twitter lists for all AdvisorTweets accounts, just Certified Financial Planners' (CFPs) Twitter accounts and just Registered Investment Advisers' (RIAs) Twitter accounts.
- A Twitter list for Investment Managers' Twitter accounts as maintained by Rock The Boat Marketing
- Mutual Funds And ETFs Using Social Media
- Investment Media Using Twitter
Broker-Dealers Twitter Accounts
Links go to the Twitter account.
Broker-Dealers with Facebook Pages
Links go to the Facebook page.
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