Bill Gross can’t be the only asset management firm employee who’s wondered whether the grass is greener somewhere else. Fortunately for job-seekers inside and outside the investment industry, “careers” videos are becoming prevalent both on LinkedIn Career pages (a paid service) and domains.
(By the way, do you remember when LinkedIn used to publish key statistics about employers, based on roll-ups of individual profiles? At right is a screenshot example of the beta feature in 2009. As its database has grown, this would be even more reliable now. But I digress.)
Of all the storytelling that’s being attempted by digital marketers nowadays, the careers videos are among the best work. It helps to be working with people and emotions.
Which is not to say that these are easy to produce. There are too many stakeholders and too many balancing issues (which locations, which businesses represented, how much diversity is enough) to expect to get these done in short order. Once created, however, they seem to have a fairly long shelf life.
Do you work for a smaller firm? Don’t take a pass just because you don’t do a lot of hiring. These videos are as much about conveying the culture of a firm (important to clients and prospects, too) as they are about appealing to job-seekers. And, as we’ve seen with lots of other online videos, low budget and informal videos can be powerful and effective. Maybe you already have some video that can be repurposed.
Sunshine, lollipops and rainbows everywhere? Even if the videos do present an idealized view of a workplace, I’m a sucker for these.
Forward: No To The Status Quo
“We like people who are going to step back and question how things are done,” says Forward CEO Alan Reid. Enough said, although this 2:45 video elaborates.
Fidelity: The Longest Personal Relationship
Fidelity is a bigger employer than most, which explains why it has a Jobs subdomain and a media library of no fewer than eight videos. My favorite features long-term, blissfully happy employees at a 2013 Employee Service Recognition ceremony. I love everything about this, including the snazzy jazzy music.
Putnam: Smiling And Dialing
Smile and dial, that’s the motto of the “people” people who are on the phones at Putnam.
They Are Franklin Templeton
Did somebody say “integrity”? Yes, they did, over and over again in this Franklin Templeton video.
AQR: Stimulating Work
On its site, AQR features videos highlighting three employees. This "Why AQR?" video shows a vice president on the global alternative multi-strategy team discussing the stimulating environment, including working side by side with her Wharton undergrad accounting teacher. The videos aren't able to be embedded, just click on the image to go to the video-serving page.
Morningstar’s The Coolest Thing
The assumption of this Morningstar video is that job-seekers are hoping to find a “cool” employer—so Morningstar delivers, along with bagels apparently.
Baird: Teaching Underwriting
Robert W. Baird makes quite a few culture and employee benefits points in this 2011 profile focused on a single investment banking associate. It’s one of 12 video stories in the Careers section of the Baird site.