OK, this post is a bit of a stretch on a blog focused on digital marketing for the investment industry.
- Wells Fargo last week used a flash mob in New York’s Times Square to celebrate a banking event—but hey, Wells has investment management and brokerage units.
- The event was physical not digital, but they did link it to a #HelloNY hashtag on Twitter.
- We might have missed it if the video hadn’t been uploaded to YouTube yesterday.
C’mon, you have to admire the thinking, the energy, the bystanders’ guarded delight…and the restraint shown in not dressing each of the dancers in Wells-branded sweatshirts. Also, note that as of this writing, comments are still enabled on YouTube.
More of this, please.