For those of us susceptible to FOMO (Fear of Missing Out), year-end reviews are a tonic. They can catch us up, help us see an underlying order to what we’ve just lived through and provide some perspective on how to tackle the next year.
Rock The Boat Marketing is taking a two-post approach to putting a bow on 2013. On Monday, you’ll see RTB’s annual Content Highlights of the year. What follows is a compilation of what others have called out as noteworthy.
Email is the mutual fund and exchange-traded fund (ETF) marketer’s workhorse—it’s what digital marketers do the most, email is interacted with the most and it produces the most results.
Every year at about this time, I regret that I haven’t paid more blog attention to email. As a Chicago Cubs fan, I take comfort in knowing that there’s always next year to atone (and note that I’ve started by listing email first in this post).
In the meantime, please check out this iMedia Connection post highlighting the innovative approaches your peers in other industries took with email in 2013. This industry could use some of that.
Everybody has been at it so long that lists of "best" Websites tend to have little turnover year after year. If you’re looking for fresh inspiration, check out this DailyTekk list of “the 100 Best, Most Interesting Blogs And Websites Of 2014.” Best enjoyed after hours and on a tablet.
Such a big topic it would have been easy to go off the tracks—or run longer than two minutes—but Socialbakers does neither in this succinct summary of social media networks in 2013.
Those of us marketing thought leadership pieces have been slogging at it for years, but content marketing took on a life of its own this year.
So, it’s no surprise that year-end content marketing reviews got pretty meta. Example: 18 of the Best Content Marketing Strategy Guides of 2013 by Tom Pick of Business 2 Community. These will tide you over until the Rock The Boat Marketing Content Highlights post next week.
With an August publication date, this HubSpot post doesn’t have a year-end hook. No matter, 20 Inspiring SlideShare Presentations Every Marketer Should See is a valuable curation.
It’s also a way for me to call your attention to the Upworthy approach—hmm, what could you achieve if your team was required to write/test 25 headlines for every piece of content? For more background than what the presentation provides, also see this PDF.