Comments on: Is Social Media “Worth It” For Asset Managers?

By: Pat Allen

Pat Allen — Fri, 27 May 2011 03:30:37 +0000

Welcome, Richard–better late than never!

Not only was Motley Fool out there early doing social media-ish stuff, it was developing conversations surrounding the investment industry no less. In my book, the Gardners are pioneers on two counts.

Thanks for your kind note and for stopping to post.

By: Richard Shatto

Richard Shatto — Thu, 26 May 2011 18:41:42 +0000

Thanks Pat,

I know I’m about 15 months late on replying to this, but it’s still relevant.

Regarding those visionaries who did understand this (or perhaps were the frontiersmen discovering it) way back when, one only has to look at the history of the Motley Fool to recognize what “social” and “crowd” inspired information was doing for the SM industry before it even knew its name.

I sincerely love the way you articulate yourself Pat. Keep up the great writing.

Richard

By: Adam

Adam — Sat, 13 Feb 2010 00:05:33 +0000

Great question you have asked about social media’s value for asset managers. I have been forcing my company to try and answer the same thing. Those in marketing are all for it as it is the sexy, shiny-object, let’s do it because everyone else is, phenomenon. Compliance and Legal say no way.

In the meantime, I have provided a complete spotlight on the 7 main points of the FINRA webinar. You can check it out here: http://bit.ly/cZ1O1Q

By: Rich and Co.

Rich and Co. — Mon, 08 Feb 2010 20:06:09 +0000

The urgency on ROI is understandable but seems largely a red herring.
- What was the ROI on any early technology? Google, the web, PC computers, email, the fax, the telephone?
- What’s the alternative? Not participate in new technologies and let your competitors preempt? That’s a logical decision and one a firm’s competitors will support fully.

By: Blane Warrene

Blane Warrene — Thu, 04 Feb 2010 21:31:57 +0000

The Cluetrain Manifesto was one of those game changers that validated my line of thinking in the late 90′s on technology. Similar to the reaction to open source throughout the 90′s – social media as a business communications platform has been met with a mixture of glee, yawns, revulsion and many other colorful reactions. The quote to remember from above is “But if you’re asking for a social media budget, we encourage you to recast your question. You don’t need funds to develop a Facebook application or invest in an archiving solution. You need support to disrupt current communications practices and seize cross-functional time and attention to focus on a more contemporary, more effective, better measured approach to communicating and marketing.”