Comments on: Marketing Executives’ Focus on Social Media ROI Should Lift The Role Of Analytics http://www.rocktheboatmarketing.com/blog/marketing-executives-focus-social-media-roi-should-lift-role-analytics/ Digital Strategy for Financial Services Wed, 25 Jan 2012 20:03:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam http://www.rocktheboatmarketing.com/blog/marketing-executives-focus-social-media-roi-should-lift-role-analytics/#comment-234 Adam Thu, 04 Mar 2010 04:37:13 +0000 http://rocktheboatmarketing.com/blog/?p=132#comment-234 In the investment management industry, many executives, both within marketing and in sales/distribution have a very rudimentary appreciation and understanding of web metrics. I have encountered two typical scenarios, both of which explain why metrics is ranked #19: 1) an executive wants to know what 1 specific client or prospect did 2) an executive just wants to know page hits Neither of these requests have anything to do with true website analytics. In fact, I have written about 3 mistakes in trying to drive web analytics adoption. It gives an on the ground view of some challenges: http://bit.ly/9OrxLe For an industry so grounded in statistical information for the purposes of trading and client investments, it is beyond me why the same approach has little to no traction at investment managers. In the investment management industry, many executives, both within marketing and in sales/distribution have a very rudimentary appreciation and understanding of web metrics. I have encountered two typical scenarios, both of which explain why metrics is ranked #19:
1) an executive wants to know what 1 specific client or prospect did
2) an executive just wants to know page hits

Neither of these requests have anything to do with true website analytics.

In fact, I have written about 3 mistakes in trying to drive web analytics adoption. It gives an on the ground view of some challenges: http://bit.ly/9OrxLe

For an industry so grounded in statistical information for the purposes of trading and client investments, it is beyond me why the same approach has little to no traction at investment managers.

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