When you’re on the receiving end of a customer service line, you field a wide range of random inquiries and comments. And, that's exactly what happens—and what investment companies should anticipate—when it's time to hang a shingle on Twitter.
Here are a few examples of comments directed to firms recently. Many customers just prefer this channel for giving feedback. This selection of tweets also provides a view of the breezy way Twitter users search for information. I once received a random tweet: "@RockTheBoatMKTG, I just heard about crowdsourcing. Explain."
Be aware that unlike the odd question or request that comes in via other channels and meanders through an organization in search of a reply, the response clock on these tweets ticks in tripletime. Better answer or at least acknowledge these kinds of tweets pronto! In fact, most of the firms mentioned below did respond. The embed code doesn't capture the responses, unfortunately.
Seriously @oppfunds?! You expect me to spend 30 bucks worth of ink to print your two 20+ page documents in order for me to sign 3 pages?Ombwah (@Ombwah) August 10, 2012
@charlesschwab I know u said checking account phone help is available on weekends but drop-down on site says M-F 830am-7pm. Who's right?Ron Lieber (@ronlieber) August 23, 2012
@pimco Hey guys - do you know the date of the Jackson Holes summit - I can not find this information ANYWHERE...thanksDiane Stibbard (@dstibbard) August 14, 2012
@direxionshares is there a way to know before hand if Direxion will offer new leveraged ETFs?George(@GeorgeVT) August 3, 2012
@fidelityWhats the deal. You supposed to lower Margin Req. on Indexes to 20k from 50k with credit spreads, by Aug 1st. Please fix nowBillyMo (@b1llmoo) August 7, 2012
@jpmorganfunds what are the top 5 perfoming stocks year to date?Gabriel Bermudez (@GabrielBermude3) August 18, 2012
@blackrock When you say "into retirement" not sure younger less finance savvy audience knows what that means, still trying to figure it out!DanielDelson (@DanielDelson) July 16, 2012