Congratulations to Fidelity Investments, whose mashups rank today on Peter Kim’s list of notable brand examples of social media.
This attention from Kim, a former social technology/marketing analyst with Forrester, is just the latest since the Fidelity Labs project was launched in 2006 modeled loosely after Google Labs. Fidelity tests beta software for Fidelity Personal and Workplace Investing. Widgets, 3DPortfolio Analysis and a few videos are among what’s in beta testing now.
We recommend the site and its approach to seeking user feedback. You can read more about Fidelity Labs in a 2006 Morningstar article and in a 2007 Fast Company article.
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