Download our eBook

Mutual funds, Exchange-Traded Funds (ETFs) and other money managers: You are conspicuous by your absence in social media.

You're not included on the lists that are being compiled of social-media-savvy brands:

•Social Brand Index
•A List of Social Media Examples
•Ongoing List of Social Media Efforts from Banks, Credit Card, Financial Institutions and Lenders

While financial advisors increasingly are creating their LinkedIn profiles, establishing Twitter accounts, posting videos and presentations to their blogs and "tuning in" to BlogTalkRadio shows, you're not venturing off your own domains.

And you are missed.

We know you've had a lot going on and we know that you have several regulated company issues to take into account. But trust us when we say that social media participation is not something you can risk ignoring. You have brands that would benefit, content worth distributing, new people to meet and to better understand. Social media has the potential to enrich your interactions and ultimately help advance your business objectives.

It's in this spirit that we've written an eBook: "Who Says You Can't? 5 Friction-less Ways Investment Management Marketers Can Take Part in Social Media."

Included in the eBook:

• Social media adoption by financial advisors, including a guide to some of the most influential advisors online, their online support and media
• 5 friction-less tactics designed to enable money managers to benefit from social media
• A snapshot as of May 4, 2009, of what some money managers are today delivering in the broad category of social media.
(The current eBook download is a May 6, 2009, version, with the latest change reflecting the fact that Pimco has an active Twitter account--twitter/Pimco_tweets, and that Fidelity Investments and American Century Investments also appear to have Twitter accounts but are posting no updates. We're monitoring the top 25 fund companies and top ETF firms looking for obvious account names--it's conceivable others are out there using more stealth account names.)

We hope you find it useful and we hope it motivates you.

Would you like to be notified when the next Rock The Boat Marketing ebook is available? Send an email to info@rocktheboatmarketing.com.