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Category Archives: Strategy
How About Google Hangouts For Impromptu Strategist, Money Manager Meet-ups?
Google is making it clear that its Google+ project launched in beta last week is not brand-ready. Still, don’t let that be your excuse for learning what you can about it now. Spend some time on the official site to start to get grounded in what Google+ encompasses.
At this early stage, I’m most intrigued by the Hangouts part of the project for asset management firms. Hangouts provides the capability to spontaneously engage in multi-person video sessions with people in your circles.
Because its immediate focus is on consumer use, Google is positioning Hangouts as supporting “fun, fluid and serendipitous” video sessions.
It’s Time To Start Leveraging Mutual Fund, ETF YouTube Channels
For a while now, I’ve felt that YouTube may be the most under-leveraged social media site for mutual fund and exchange-traded fund (ETF) companies. This is a shame considering the opportunity—and the significant internal discussion and review that precedes an asset manager’s establishment of a YouTube channel and the effort invested in producing video content.
When was the last time you checked in on asset managers on YouTube? The following are a few notes from the time I spent over the last week. At the end of this post, you’ll find links to all the channels that I’m aware of. Subscribing to them is an easy way to keep up with the evolving state of the art. (If I’ve missed your company, please let me know and I’ll update the list.)
An AdvisorTweets.com Opportunity
Asked to provide just one reason asset managers should invest in social media, my answer would be “to better understand your clients and prospects.”
Two years ago my enthusiasm for what could be learned by listening to advisors who were increasingly visible online led me to develop and maintain AdvisorTweets.com. As a result of that work, I believe that I better understand advisors and what’s important to them, and hope other users of AdvisorTweets do, as well.
Are Today’s Mutual Fund, ETF Communications Enough To Engage And Re-Engage Investors?
Today’s post draws its inspiration (if you will) from three influences:
- A Prudential study I saw yesterday reporting that 44% of investors are reluctant to ever put more of their money back into the stock market (download The Next Chapter: Meeting Investment and Retirement Challenges report).
- The 289-point market (Dow) drop yesterday. This morning I heard on Twitter that yesterday was the third time this year that the Dow has moved 200-plus points compared to nine times in 2010. There’s nothing like market volatility to shake the confidence of someone whose commitment is tenuous.
A Look At PIMCO’s Content-Dense Mobile App
PIMCO’s release this week of an iPhone/iPad mobile app is among the first (if not the first) non-transactional mutual fund or exchange-traded fund (ETF) apps.
Most of the few investment company apps are product and data-based and, as such, may have limited value to non-account-holders. Given the firm’s status as a bona fide investment thought leader, it makes sense that PIMCO would take the lead in developing a content app available to all comers—extending its reach and ostensibly using it as a customer acquisition as well as customer retention tool.
Advisors And Social Media, Infographics, Logowear, Syndication, Wholesaling: What You Might Have Missed
Welcome back to all you asset management digital marketers out on spring break last week! Here’s hoping your re-entry is easy and crisis-free.
To help you catch up, here’s a briefing on five items that you may have missed if you spent last week at a theme park.
#1 Social Media And Financial Advisors’ Immediate Plans
Another week, another survey that touches on financial advisors and social media. Given the attention I paid here and on the AdvisorTweets blog to the American Century survey, I’m honor-bound to call your attention to the Rydex|SGI AdvisorBenchmarking Advisor Confidence Index survey results.
Asset Managers’ Tweets On Japan, The Markets
“What do we need a Twitter account for?” The question is being asked and answered by many asset managers this week (and it’s just Wednesday!).
If, in times of market and economic uncertainty, others are looking to your firm for your point of view and if you have a point of view that your publishing processes and Compliance review support, Twitter can be an effective medium to connect.
You can follow investment managers’ tweets in real-time via the @RockTheBoatMKTG Twitter Investment Managers Twitter list. For now, we’ll step back and let these representative tweets do the illustrating.
A Lite Analysis Of Mutual Fund Firms ‘Getting Hip’ To Social Media
When you may have been making the guacamole dip for the Super Bowl game Sunday, MarketWatch released this video perspective on mutual fund adoption of social media, Twitter and Facebook primarily. (And here’s a related article.)
After describing and showing MFS, Vanguard, Putnam and US Funds’ Twitter and Facebook pages, WSJ Reporter Emily Glazer equivocates when asked whether investors are benefiting. “It’s definitely an engagement interactive kind of thing…[Fund companies] are trying to put forward who they are: ‘We have a little personality, we don’t know if you knew that before but we do.’”
Lead With Your Best
The following post was published on the Marketing Executives Networking Group (MENG) Blend site on January 20 and almost no one noticed. I’m giving it another airing here on the chance that it might persuade you, someone, anyone to think twice about using ordinary content to make an off-domain impression.
A couple of years into our grasp of “social media,” can we agree that the saying “fish where the fish are” is mainstream (and forgive the accidental and not altogether perfect pun)?
Lately, I find myself imploring people with a different line: “Lead with your best.”
Quora: Another Social Media Frontier To Explore
Over the last few weeks, I’d been noticing a pick-up in interest in Quora, the question-and-answer site. More people were citing it in the blogs I read but more intriguing was the increasing number of notifications of followers to my Quora accounts. The pace reminded me of the Twitter notifications I’d receive in early to mid-2009. It’s as if busloads of people are being dropped at the registration page.
