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Category Archives: Social Media
Why You Can’t Just Jump Into The Conversation
“People are talking online about you and the business you’re in. You want to take part in that conversation, you want to be in the mix.”
When mutual fund and exchange-traded fund (ETF) firms are early in their exploration of communicating off their own domains, that kind of exhortation by me or somebody like me is usually met with a blank stare. That’s the best case. The worst case is when they pretend they’re listening but they’re really just planning their broadcast schedule for the social sites.
C’mon And Check Out Google+ on Friday, #GDay
Don’t you just love it when the people mobilize? Lately, we’ve seen the power of the people with the OccupyWallStreet protests, the Verizon customers and supporters forcing Verizon to withdraw plans to charge a $2 fee…and then there was today.
Today was an awesome demonstration of community organization at work. I spent most of the day online, including doing research. Sure, it was an inconvenience landing on sites that were on strike in protest of SOPA (Stop Online Privacy) and PIPA (Protect IP), two provocative bills pending in the Congress. But God love them, they’re supporting what they believe in.
Taking A Closer Look At How Your Content Is Being Discovered, Consumed
I escorted a loved one onto the World Wide Web over the holidays. It truly was my pleasure and honor, after years of his enduring my stories about Websites, RSS feed-reading, analytics, apps and podcasts. He—a brilliant guy and voracious newsreader who haunts the libraries but was able to spend only limited time on their desktops—finally could be online at home via his own 3G iPad and I was eager to help him.
25 Content Highlights Of 2011
There are some people who are theatre people. There are some people who are music people. And—getting closer to the point of this post—there are the book-lovers. Me, I’m an online content junkie.
With this post, 12 months in the making, I delight in that special piece of content found swimming out there in a sea of perfectly average content. This is my list of what I found to be the best marketing, digital marketing and/or investment-related content—with a few wildcards—of 2011. It’s an updated edition of a similar list published last year at this time.
Twitter: An Early Look At What’s Changed
Twitter, the asset management industry’s favorite social network, made some sweeping changes today. While you can count on all of the usual suspect sites (and I say that with gratitude) to provide comprehensive coverage and analysis, I’ll weigh in here with a few comments for mutual fund and exchange-traded fund (ETF) marketers.
You could watch the video, too, although I got very little out of it beyond a touch of vertigo.
Ameriprise Taps LinkedIn Connections To Make Advisor Referrals
Six months ago, I wrote a post about companies that are sharing their business data via APIs, and the insights that result when others work with those APIs. In the last few weeks, Ameriprise Financial has unveiled a reverse of that—their financial advisor search engine now uses the LinkedIn API to enable prospective clients to tap their social networks as a means of surfacing an Ameriprise financial advisor.
Ah, here’s where this social data stuff gets interesting.
Relax, Google+ Isn’t Ready For You Either
Google+ business pages are ready, Google+ business pages are ready!
The urgency of the news Monday reached my mostly offline family, prompting two calls and a text to be sure that I’d heard. They probably recalled my response/anxiety right around our Fourth of July fishing trip when Google launched Google+. (As in, “Wait a minute, wait, Google launched a social network? This week? I need to get to the Internet.”)
Where LPL, Morgan Stanley Social Media Plans Diverge
Two Webinars scheduled at the very same time Wednesday afternoon showcased the differences between the approach to social media being taken by one of the largest wirehouse firms and the largest independent broker-dealer. These update some of the differences aired in July when LinkedIn hosted a social media discussion with Morgan Stanley Smith Barney and independent certified financial planner Cathy Curtis.
I make a point of catching as many of these, in real-time or on-demand, as possible. May I say how refreshing it is to see Marketing replacing Compliance as presenters? But at this point, I’m just listening for what’s new to me.
U.S. Asset Managers Not Part Of Global Slowdown In Financial Services Tweeting
“90% of Twitter accounts in financial services are inactive”
Whoa. I read a Visible Banking blog post with that headline yesterday and then tweeted it. But I couldn’t shake the thought—seriously, all this work to get Twitter accounts up and running and then you’re going to let the opportunity go stagnant by not tweeting in a month or more? That was a dreary thought on what was already a dreary October day in Chicago.
Thought Leadership Marketing And SEO’s Role In It
What role does SEO play in your firm’s Marketing? Many companies we work with don’t invest a lot in search engine optimization. But the companies that do tend to swing over to the other extreme—they tend to have a deeper appreciation for how search drives website traffic and, because of this, they invest many of their hopes and dreams into their SEO efforts.
In many cases, that’s not practical. SEO can’t on its own rescue an online presence, and particularly not if an SEO team is siloed. What an organization knows and understands about SEO can be leveraged many times over once the search professionals are mainstreamed with the rest of Marketing, including writers and producers involved in creating content to be marketed and syndicated.
