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Category Archives: Social Media
3 Ways Asset Manager Tweeting Is Evolving
Asset manager tweets have gotten more interesting in the last several months. Here are three ways I see the mutual fund and exchange-traded fund (ETF) tweeting evolving.
- In the content that’s being shared
- In prompting people to talk back
- In engaging in dialogue
1. In The Content That’s Being Shared
There’s nothing wrong with using Twitter’s 140 characters to promote the availability of content on a Website or an upcoming television appearance. It happens all day and all night on Twitter. But, when you consider the mobile user who’s checking on his or her stream while on the go, you realize the added value of using the tweet to deliver information.
What Does Wikipedia Say About You?
After not thinking about Wikipedia much for at least a year, the massive Web encyclopedia returned to my consciousness a few weeks ago in a roundabout way.
While fact-checking “the new normal,” I instinctively went to Wikipedia fully expecting there to be an entry tracking the origin of the phrase. But, there was nothing.
That’s a shame because “the new normal”—whose ubiquity eventually earned it the dubious distinction of being Bloomberg’s most overused phrase of 2009—is historically significant. History (and Wikipedia as the 21st century version of the history book) should credit PIMCO’s thought leaders for popularizing the expression used to describe the post-2008 economic environment. It is no less than “green shoots” and may be on par with “irrational exuberance,” both of which are memorialized on Wikipedia.
Really? LinkedIn Groups Are Asset Managers’ Most Important Social Media Offering?
American Century Investments yesterday released an update to last year’s widely quoted survey on advisor adoption and use of social media.
Overall, the 2012 survey reflects progress that’s along the lines of what we all have been seeing:
- Nine out of 10 advisors now have a social media profile or account—73% Facebook (vs. 71% in 2011), 62% LinkedIn (vs. 55% in 2011) and 27% Twitter (vs. 19% in 2011).
- More advisors are active—56% (vs. 51% in 2011) say they’re either moderate or extensive social media users.
How About Joining The Conversation In Progress?
One of the recurring discussions I have with asset managers is about the top dog role that they envision for themselves in social interactions. Some want to send the tweets that get re-tweeted but give short-shrift to the importance of reading let alone re-tweeting others’ tweets. Some want to form the go-to LinkedIn group without joining any groups of their own. If there’s going to be a discussion online, some think they should start, lead, control or sponsor it.
5 Asset Manager-Relevant Social Resources 4 U On V Day
For my valentine to you this year, I thought I’d call your attention to five asset management industry-relevant social resources. It would break my heart if you missed these just because your workplace blocks you from discovering social sites while on your work computer. These are worth checking out on your own time.
Are there others you’d add to this list? Share the love in the Comments below.
Why You Can’t Just Jump Into The Conversation
“People are talking online about you and the business you’re in. You want to take part in that conversation, you want to be in the mix.”
When mutual fund and exchange-traded fund (ETF) firms are early in their exploration of communicating off their own domains, that kind of exhortation by me or somebody like me is usually met with a blank stare. That’s the best case. The worst case is when they pretend they’re listening but they’re really just planning their broadcast schedule for the social sites.
C’mon And Check Out Google+ on Friday, #GDay
Don’t you just love it when the people mobilize? Lately, we’ve seen the power of the people with the OccupyWallStreet protests, the Verizon customers and supporters forcing Verizon to withdraw plans to charge a $2 fee…and then there was today.
Today was an awesome demonstration of community organization at work. I spent most of the day online, including doing research. Sure, it was an inconvenience landing on sites that were on strike in protest of SOPA (Stop Online Privacy) and PIPA (Protect IP), two provocative bills pending in the Congress. But God love them, they’re supporting what they believe in.
Taking A Closer Look At How Your Content Is Being Discovered, Consumed
I escorted a loved one onto the World Wide Web over the holidays. It truly was my pleasure and honor, after years of his enduring my stories about Websites, RSS feed-reading, analytics, apps and podcasts. He—a brilliant guy and voracious newsreader who haunts the libraries but was able to spend only limited time on their desktops—finally could be online at home via his own 3G iPad and I was eager to help him.
25 Content Highlights Of 2011
There are some people who are theatre people. There are some people who are music people. And—getting closer to the point of this post—there are the book-lovers. Me, I’m an online content junkie.
With this post, 12 months in the making, I delight in that special piece of content found swimming out there in a sea of perfectly average content. This is my list of what I found to be the best marketing, digital marketing and/or investment-related content—with a few wildcards—of 2011. It’s an updated edition of a similar list published last year at this time.
Twitter: An Early Look At What’s Changed
Twitter, the asset management industry’s favorite social network, made some sweeping changes today. While you can count on all of the usual suspect sites (and I say that with gratitude) to provide comprehensive coverage and analysis, I’ll weigh in here with a few comments for mutual fund and exchange-traded fund (ETF) marketers.
You could watch the video, too, although I got very little out of it beyond a touch of vertigo.
