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Category Archives: Search Engine Optimization (SEO)
25 Content Highlights Of 2011
There are some people who are theatre people. There are some people who are music people. And—getting closer to the point of this post—there are the book-lovers. Me, I’m an online content junkie.
With this post, 12 months in the making, I delight in that special piece of content found swimming out there in a sea of perfectly average content. This is my list of what I found to be the best marketing, digital marketing and/or investment-related content—with a few wildcards—of 2011. It’s an updated edition of a similar list published last year at this time.
Thought Leadership Marketing And SEO’s Role In It
What role does SEO play in your firm’s Marketing? Many companies we work with don’t invest a lot in search engine optimization. But the companies that do tend to swing over to the other extreme—they tend to have a deeper appreciation for how search drives website traffic and, because of this, they invest many of their hopes and dreams into their SEO efforts.
In many cases, that’s not practical. SEO can’t on its own rescue an online presence, and particularly not if an SEO team is siloed. What an organization knows and understands about SEO can be leveraged many times over once the search professionals are mainstreamed with the rest of Marketing, including writers and producers involved in creating content to be marketed and syndicated.
+1 And PDF Tweaks For Boosting Your Search Rankings
I had been planning a post about the importance of updating your social sharing icons to include Google’s +1 button. You’d do this for two reasons:
1. To enable site visitors to share your mutual fund or exchange-traded fund (ETF) content on Google+. You’d be joining the ranks of more than 1 million sites that have added +1 since its introduction in June, according to Google.
It’s Time To Start Leveraging Mutual Fund, ETF YouTube Channels
For a while now, I’ve felt that YouTube may be the most under-leveraged social media site for mutual fund and exchange-traded fund (ETF) companies. This is a shame considering the opportunity—and the significant internal discussion and review that precedes an asset manager’s establishment of a YouTube channel and the effort invested in producing video content.
When was the last time you checked in on asset managers on YouTube? The following are a few notes from the time I spent over the last week. At the end of this post, you’ll find links to all the channels that I’m aware of. Subscribing to them is an easy way to keep up with the evolving state of the art. (If I’ve missed your company, please let me know and I’ll update the list.)
Zanran Searches Can Reveal The Data Buried On Your Site
For as much as we’re all focusing on social media and the potential for it, Search is still the most powerful way for mutual fund and exchange-traded fund (ETF) companies to meet new people and for them to discover what you have to say.
And yet, as I’ve lamented on many occasions, most asset manager content is far down in the search engine rankings. At this point, your chances for overtaking keyword-aware search engine-optimized Websites on page 1 of Google’s results are slim (unless, of course, you start being social but don’t get me started, not in this post).
The Rewards Of Being Social
The following post was my March 3, 2011, contribution to the Marketing Executives Networking Group (MENG) Blend site. The MENG Blend is a blogging initiative featuring bloggers from multiple marketing disciplines and industries. I blog on online marketing and social media.
Non-digital marketers tend to leave search engine optimization (SE0) issues to the digital marketers. If you have been maintaining a 20,000-foot view of how search engines drive Website traffic and attention, you may have missed a few recent developments that could influence your understanding of social media and what it could mean to your work.
Will Municipal Concerns Spike Search Interest, Create Opportunity?
Over on AdvisorTweets.com, financial advisors are expressing a lot of interest in the health of the bond market, municipal bonds in particular. Just this week Wall Street analyst Meredith Whitney warned that as many as 100 U.S. cities and other municipal issuers would default on their debt this year (see her CNBC appearance at the bottom of this post).
It’s led us to wonder about the level of search interest, which we’d think of as a proxy for consumer/investor interest and awareness.
Google’s Latest News And 18 Minutes With A ‘Data Detective’
Google made some news in the last few weeks that we hope you’re paying attention to. We briefly comment on Google Instant and Priority Inbox below but if you’re short on time, go directly to the embedded video on data visualization. (The player shows 21 minutes but the last three minutes are a commercial.)
With summer 2010 ending this week, we expect to be back at it posting more frequent, shorter posts. That’s the plan.
How PPC Content Advertising Might Aid In The Online Battle For Roth IRA Conversions
It doesn’t happen often but sometimes the Universe helps with the blog-writing.
All week I’ve vacillated between two disparate topics: the Roth IRA Conversion Centers that are appearing on asset managers’ Web sites and pay-per-click (PPC) content advertising. Thanks to the Universe for showing a way to address both topics in a single (OK, little long) post.
When there’s a change requiring investor education and a deadline to take action—as is the case with the change in the IRA tax law enabling taxpayers to spread the taxes related to a 2010 IRA-to-Roth-IRA conversion over two years—this is an opportunity for asset management marketers to use marketing to raise assets.
How Much Traffic Is Facebook Driving To Your Site?
“That wouldn’t apply to us because… [wait for it] we’re in a regulated industry.”
There’s an underlying current in asset management marketing that trends that affect other industries don’t apply here. It’s an illusion that is almost never true online—what’s affecting other Web sites is probably affecting your mutual fund or exchange-traded fund (ETF) site, too.
We’ve written about how Facebook and other social networking sites are gaining at the expense of asset manager and other destination Web sites.
