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Category Archives: RSS
Taking A Closer Look At How Your Content Is Being Discovered, Consumed
I escorted a loved one onto the World Wide Web over the holidays. It truly was my pleasure and honor, after years of his enduring my stories about Websites, RSS feed-reading, analytics, apps and podcasts. He—a brilliant guy and voracious newsreader who haunts the libraries but was able to spend only limited time on their desktops—finally could be online at home via his own 3G iPad and I was eager to help him.
Show Some Confidence In Your Content—Promote Your Email Newsletters And RSS Feeds
What are your options once you’ve come to the realization that not everyone who visits your Web site today will be back for more tomorrow or…(sorry) ever? It’s a heartbreak because you no doubt have so much more to say and a business reason to want to keep in touch. That’s the rationale for asset managers to offer email newsletters and, increasingly, RSS feeds.
But there’s a difference between making content subscriptions available and promoting them. Promotion is what marketers do—right? Please try not to wince as we reprise a recommendation we made almost two years ago. (The review work required in the recent migration of our Drupal blog posts to WordPress prompted some reminiscing and we’ll be revisiting a few topics in the next several weeks.)
Blue, Blue, Our World Is (Mostly) Blue: Recent Asset Manager Web Site Redesigns
July brought new looks (and some information re-design) to several asset management Web sites, including:
Besides a fondness for blue (good for you, RidgeWorth, for daring to use a red!), the publicly accessible areas of the new sites have some features in common—multiple searches/sorts, quick links, RSS subscriptions. With their Most Popular capabilities, MainStay and RidgeWorth take navigation a bit further by offering visitors the benefit of what previous visitors valued. You’ll want to check each site out yourself.
iTunes, Amazon Kindle Ready And Willing to Distribute Your Investment Insights
Here’s the problem we have with placing a registration process in front of your best content. The value exchange is skewed in favor of you, not the financial advisor, your customer or prospect.
Who has the power in a relationship? The movie “Ghosts of Girlfriends Past” is taking this issue on right now in movie theaters across the country. The debate centers on whether the person with the power is the one who cares the most or the one who cares the least. Matthew McConaughey’s character is going to have to figure this out himself for his love life (no spoilers here).
The Corner Office Advisor Is Live And Well Online
This morning on Twitter was just like every other weekday morning—lots of tweets offering links to valuable fresh content. At 8 a.m.CDT it was obvious that Russ Thornton, a former Merrill Lynch financial consultant and now fee-only financial advisor, had produced something my tribe of financial advisors had seen, liked and were now recommending in the form of retweets to their followers.
Russ often writes his own posts but this morning he created a post “What Should Investors Do Now?” and wrote a single paragraph introducing a video from Dimensional Fund Advisors. Little more than one hour later, that was the post being passed around the Twitter community of advisors.
Twitter Take-Out For Financial Services Marketers
The “art of the possible” is one of my favorite expressions. It’s an apt description of the work of financial services marketers who work in highly regulated and otherwise controlled environments.
Is Twitter.com is one of the many social media sites blocked at your company? We encourage you to work with your Compliance and IT leadership to find a way to be able to access Twitter and other social media sites at work. Participating in Twitter in real-time is the authentic experience, and our fervent hope is that you can someday fly like the Twitter bird.
A Belated Valentine For 10 Sites You Could Learn To Love
Work and some recreation kept me from posting this in time for St. Valentine’s Day. Hate when life keeps me from the computer. Without further delay, the sites I love and think you will, too:
1. Quantcast.com
Quantcast is a free service established for marketers, agencies and publishers to serve as a basis for media planning. If you’re buying online ads, you may already be familiar with its data about media sites.
Why Widgets Make Sense For Marketing Investment Products
Like most marketers in 2008, we spent most of the year talking about widgets. When our friends at 50000feet, Inc. proposed one in December we jumped at the invitation to collaborate. SwanDog Strategic Marketing’s DailyDog, the marketing planning widget released today, is the result.
While Dave Swanson, top dog at SwanDog, has blogged about the content offer, I’ll comment here about widgets and their place in digital marketing in the asset management space.
Tabbloid: Another Way To Keep Up With The Blogs
The RSS feed reader has been, for me, the [technology] highlight of the first decade of the millennium. I started out using Bloglines, then NetVibes and I keep an active Google Reader account. But I found Blogbridge one Sunday afternoon and that’s my workhorse. I can feel my pulse racing as I wait the milliseconds for my 300-plus feeds to update and sync. I like to run with the “info-junkies.”
