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Category Archives: Mutual Funds
5 Random Highlights Of Mutual Fund, ETF Web Sites
Can we agree that mutual fund and ETF Web sites have more similarities than differences? For that, give the credit or blame to American Funds, the mutual fund company whose products are distributed by the highest percentage of financial advisors. If an advisor has already mastered American Funds’ site, so the reasoning goes, who are we to buck the tide and risk the advisor shunning our site because it dares to be different?
At Last: The Largest Mutual Fund Company Is Blogging
Congratulations to Vanguard Investments which launched a real-live blog in mid-March, continuing a tradition of online leadership that dates way back to its early work with America Online.
Never mind that more than 100 million blogs have preceded Vanguard, and more than 300,000 blogs are about investing alone, according to Technorati. Check out this widget that tracks the use of investing terms on all blogs—with its blog, Vanguard joins lots of others talking about the business it is so dominant in.
Keyword popularity across the Blogosphere
This chart illustrates how many times blog posts across the Blogosphere contained the following keywords.
A Belated Valentine For 10 Sites You Could Learn To Love
Work and some recreation kept me from posting this in time for St. Valentine’s Day. Hate when life keeps me from the computer. Without further delay, the sites I love and think you will, too:
1. Quantcast.com
Quantcast is a free service established for marketers, agencies and publishers to serve as a basis for media planning. If you’re buying online ads, you may already be familiar with its data about media sites.
Financial Advisors Are Still Out There Swinging—What Are You Pitching?
Even though I didn’t plan it that way, can we think of this as Part 2 to my last post Fresh Ways to Explain the Financial Crisis? In that post I highlighted some innovative props for explaining what the heck has been going on these last several months. But there are other ways to look at how the crisis is being communicated about, and that’s to “listen in” on what financial advisors are saying to their clients.
Why Widgets Make Sense For Marketing Investment Products
Like most marketers in 2008, we spent most of the year talking about widgets. When our friends at 50000feet, Inc. proposed one in December we jumped at the invitation to collaborate. SwanDog Strategic Marketing’s DailyDog, the marketing planning widget released today, is the result.
While Dave Swanson, top dog at SwanDog, has blogged about the content offer, I’ll comment here about widgets and their place in digital marketing in the asset management space.
SPECIAL REPORT: The Effect Of The Market Meltdown On Traffic To Top Mutual Fund, ETF Web Sites
Net outflows from equity and fixed-income funds were at record dollar levels in October, according to Lipper, Inc. How did October’s market meltdown affect traffic to mutual fund, ETF and other investment company Web sites? We’ve been eager to analyze the data.
Below are charts from Compete.com, a free online service that enables the tracking of Web sites by basing estimates of U.S. traffic on a triangulation of multiple data sources, including Internet service providers (ISP), panels and toolbars. (Read more about how Compete estimates traffic.) Within the analytics industry and from our experience, the data estimates are reliable and most analysts use them with confidence.
Twice A Year Communicating Not Often Enough To Nurture A Relationship
“Megan S. was mugged on campus by two squirrels working together. DO NOT EAT POPCORN OUTSIDE. Details when we talk.”
Immediately after I sent that text message to my college freshman niece, I had to wonder where Katy would be when her phone vibrated and she read it. We haven’t spoken in a week and the last time we texted was a day ago, on a different subject. And yet I knew that she would take the information in, modify her behavior and wait to hear more later. My communication was efficient. Like most text messages and lots of other electronic communicating, it didn’t need a salutation or a signoff. Really, anything else would have been in the way.
Great Graphics Deserve To Be Found–Tag Your Images to Help Drive Search Engine Traffic
Google and Yahoo both continue to improve their image search capabilities (see the brief article on SearchEngineLand.com), which will reward Web sites that go to the trouble of making sure their images are findable on the Web.
This is a worthwhile undertaking for investment management company sites, in particular. Just about every mutual fund Web site offers economic and market commentary chockfull of valuable graphs and charts. Yet if the images are not tagged appropriately, they’ll never do the job they could in drawing search engine users to your site.
Digital Marketing Strategies Are Key to Communicating in the Changed World
SwanDog Strategic Marketing today published “The World Has Changed (Part 1),” a 12-page whitepaper available to be downloaded from www.swandog.com. Written by Dave Swanson, SwanDog’s founder and managing principal, the paper includes recommendations on how mutual fund companies, other investment managers and broker-dealers can reposition themselves in the wake of the financial markets crisis.
We have a close alliance (including maintaining office space where SwanDog does) so would have called your attention to the whitepaper regardless but as it happens every one of the recommendations implies a digital capability.
Asset Managers Offering Market Commentary Display Relevance, Accountability
Now is the moment for financial services communicators whose work has never been more sought after–or more perishable as the progression of events forces a reconsideration almost every day.
We thought we’d give it until today (the Thursday following the bankruptcy filing of Lehman Brothers, the sale of Merrill Lynch, the announced federal bailout of AIG, et cetera) to survey investment management sites and sample the commentary made available for customers and distribution partners.
