Later today, I will be one around a large dinner table, taking my turn at saying why I’m thankful. I’ll leave my personal blessings to my extended family and loved ones, but this year more than ever I feel drawn to publicly enumerate a few items that I’m thankful for professionally.

At the highest level, I’m thankful that my “occupation” is to be occupied with something I can’t get enough of. I more than like my job—I  the Internet. Working in financial services first appealed to me intellectually years ago. Rock The Boat Marketing is a self-styled crusade to help investment managers see that there’s so much more to be done online.

Read more

“Why do we need analytics? We already know that the Web site is bad!”

That’s a question we’ve heard a few times in response to a recommendation that Google Analytics be added pronto to a Web site due for a redesign. A design of any Web site—no matter how dated or clunky—is going to be disruptive to your loyal visitors. Here’s what reknowned content guru Gerry McGovern wrote last year about redesigns:

Read more