This page takes its inspiration from the belief that a Web site can be used for more than text messages. Below we highlight some best practice implementations of non-text offerings of investment management sites.
Calculators
Unlike most calculators on sites today, a best practice doesn’t launch multiple windows to go to a third-party application. These calculators are integrated onto the page of the site.
Fund Finders
The best practice today is to offer an alternative to the standard product listing. On the following best practices, users can filter product offerings.
Video
The site that doesn’t offer video today is out of step with the most significant Web development since the introduction of e-commerce. While a standard practice on investment management company sites is to offer thumbnail-size players that launch with almost no set-up, the following are best practices.
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Black RockNotice that where possible, the transcripts follow the video on the same page. |
Widgets
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Widgets from iSharesiShares' widgets may be the first to have been launched in the investment management space. In this Online Media Daily article from December 24, 2008, Chadwick Greenhalgh of Euro RSCG Edge comments on why iShares decided to test widgets and on their success to date. |
Potpourri
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Financial Weather ReportThis "Financial Weather report" from DWS gives a graphical representation of the world's economic climate. |
